Custom AI
Agents
Agents that work towards a goal, use your business systems as tools, check results against agreed criteria and escalate when human judgement is needed.
Reason · Act · Verify AI agency · Agents & workflows
AI built for
the hundredth run.
We design, evaluate and deploy AI agents and workflows for Australian businesses. Audit, evaluate, deploy — measured on the work your systems finish.
Melbourne, Australia · Built around your operations
Incoming · Finance“Review this invoice exception.”
Email, ERP or application
Outback CX agentChecks the evidence
Retrieves terms · Checks policy · Routes decision
CompletedERP record updated
Decision recorded
Claude Partner Network member OpenAI Partner Network member
One connected operating layer
AI agentsWorkflowsKnowledgeIntegrationsHuman oversight
01 · What we build
Systems that
finish the work.
AI systems that take work from request to outcome, connect with your existing tools and keep decisions traceable.
Custom AI
Agentic
Workflows
Structured workflows for repeatable work: classify requests, retrieve information, coordinate tasks and record outcomes across your applications.
Connect · Coordinate · CompleteKnowledge
& Retrieval
Your policies, contracts and procedures connected to AI through retrieval, with source references that help your team check the evidence behind an answer.
Retrieve · Reason · ActSmall Business Operations
See what needs attention across your business.
We help small-business owners bring key information from the tools they already use into one view, so they can see how work is progressing, spot delays and decide what to do next. We scope the view, integrations and update frequency with you around your systems and goals.
Start with one question.
We map the question you keep coming back to, the tools your team uses and where work gets held up. Together we choose a few useful measures and identify which sources you can trust.
Build the first view.
We connect or prepare those sources to build a focused dashboard or operational view. Where it helps, we can explore an alert, an automated step or AI assistance. We agree who has access, what people review, which actions to record and how to track AI usage and costs.
Measure before expanding.
We agree what improvement would look like and check whether the first workflow saves time, improves follow-up, reduces delays or helps you make better decisions. That tells us what to build next.
Examples we can explore
Commercial plumbing and contracting
Which enquiries and quotes need a follow-up? Which jobs could slip because of crew capacity, materials or variations? Which invoices are due?
Trading and distribution
Which customer orders are at risk based on purchase orders, supplier lead times, stock and shipments? Where are margins changing?
Hotels and hospitality
What do bookings, occupancy and daily revenue tell you about staffing? Which guest requests and maintenance jobs need attention?
Other small businesses
Which sales, finance, delivery and staffing figures would help you spot a problem early and decide who should act?
02 · How we work
Audit. Evaluate.
Deploy.
Define the work, agree how success will be measured and prove the system before it enters production.
Audit
Map the work, rank opportunities and choose where an agent, a fixed workflow or a simpler solution fits.
Evaluate
Build a test set from real cases, define correct outcomes and measure the current baseline.
Deploy
Integrate with your systems and release in stages, with access controls, audit records and human oversight.
Managed operation
Monitor performance, manage costs and rerun evaluations as models, prompts and policies change.
03 · Why Outback CX
Built for the
real world.
Speed to value
Start with a focused scope and measurable acceptance criteria, then expand what proves useful.
Enterprise reliability
Evaluation before release, staged rollout, traceable actions and controls your team can operate.
Bespoke engineering
Engineering shaped around your processes, integrations and operating context, with direct technical collaboration.
04 · Questions
Plain answers.
Before the first call.
What Outback CX does, how an engagement runs and how we decide whether AI is the right tool.
What is Outback CX?
Outback CX is a Melbourne-based AI agency. We design, evaluate and deploy AI agents, agentic workflows and knowledge systems for Australian businesses. Outback CX is a member of the Claude Partner Network and the OpenAI Partner Network.
What does Outback CX build?
We build three kinds of system. Custom AI agents work towards a goal and use your business systems as tools. Agentic workflows handle repeatable work across your applications. Knowledge and retrieval systems connect your policies, contracts and procedures to AI, with source references.
How does an engagement work?
Every engagement follows the same method: Audit. Evaluate. Deploy. We map the work and choose where AI fits, build a test set from real cases, then release in stages with access controls and human oversight. Managed operation follows.
Does every process need an AI agent?
No. Some processes need an agent that works towards a goal. Others are better served by a fixed workflow — or by a simpler solution with no AI at all. The audit decides before anything is built.
How do you measure whether an AI system works?
Before release, we build an evaluation set from your real cases and agree what a correct outcome looks like. The system is measured against that set and the current baseline. We rerun evaluations as models, prompts and policies change.
Which industries do you work with?
We work across industries. The method stays the same, and the audit starts from your processes, systems and operating context rather than a template for one sector.
Do you build voice agents?
Yes, where voice is the right channel. Voice is one capability within a wider system of agents, workflows and knowledge — not the starting point.
How do we start?
Bring one process that eats your team’s day. Send a short description through the form below or email hello@outbackcx.com. We will look at whether it needs an agent, a workflow or neither.
05 · Start here
Let’s scope
the first build.
Bring one process that eats your team’s day. We’ll explore whether it needs an agent, a workflow or neither — and how to measure whether it works.
hello@outbackcx.com ↗Request received.
I’ll come back to you within one business day, usually sooner. If it is urgent, hello@outbackcx.com reaches me directly.